AS consumers have become cautious about spending due to the global financial crisis, Nokia Philippines is pushing for
entry-level and mid-range phones in the country, which is still considered as a replacement market.
Consistent with this drive, the company launched yesterday the Nokia 5800 XpressMusic, a mid-range phone that is mainly marketed to the youth.
Nikka Abes, Nokia Philippines corporate communications manager, said the company has the advantage of having a wide distribution and high volume of products ranging from entry-level to high-end as among its strengths even as the IDC projected a slowdown in mobile phone market for 2009.
Following the announcement made by the company’s chief executive officer and president Olli-Pekka Kallasvuo last year, Abes said Nokia is also positioning itself to be known as an Internet services company.
This prompted Nokia to introduce faster mobile Internet speeds and new applications, including over-the-air photo, file and video sharing services on Ovi. Sharing files on Ovi is among the features of Nokia 5800 XpressMusic that is now available at all Nokia Stores nationwide at a retail price of P19,900.
The new mid-range handset, ideal for music lovers, aims to capture the “playlist generation,” particularly the youth that has “a very big population in the country.”
Abes said that Nokia 5800 XpressMusic, being a music phone, offers “the industry’s best built-in stereo speakers with surround sound.”
Featuring music essentials like a graphic equalizer and 8GB memory for up to 6,000 tracks and support for all main digital formats, it is also equipped with a 3.2 megapixel camera and supports 60 languages worldwide.
The device is already preloaded with 25 music videos, 25 music tracks from Universal Music, access to 450 more free tracks from the Universal Music site, and Airborne Access free Wifi (wireless fidelity) for two months, among others.
The phone’s features are also beneficial for overseas Filipinos workers for e-mail communication, although Nokia is still working with operators to lower data charges, said Abes.
Despite Nokia’s earlier forecast that the world’s mobile phone market would fall this year as a result of weak consumer demand, Abes said the company is still hoping that the people will continue buying Nokia phones.
Although she did not disclose the sales target for the Nokia 5800 XpressMusic, the company is optimistic that it will hit in the market after receiving a lot of pre-orders last week.
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